Pulza

The brand identity of Pulza Studio was not just about the visuals as I also helped the owner, Martina, develop the name.

It was inspired by the pulsing movement of jellyfish, a creature she has a special connection with.

From the very beginning, I knew Pulza wouldn’t be just another beauty salon. No generic Canva-style logo, no beige, no pastels, no neutral tones.

This brand had to reflect Martina herself—bold, unique, and a little bit wild.