Meraki Fashion Boutique
Did not have an established brand identity and visual system as it is a relatively new venture. It has a clearly thought through the business plan but has yet to differentiate itself from its competitors and reach their targetted consumers.
The goal was to create a unique brand identity to differentiate Meraki within the fashion market and create awareness by raising their profile, enabling them to interact better with their targeted consumers and increase conversion rates.
May 25, 2020