The objective of the visual identity project for Meraki was to establish a strong and distinctive brand presence in the competitive fashion market. The aim was to raise the profile of the brand, enabling it to better connect with its target audience and generate greater brand awareness.

The owner requested a simple yet impactful typographic logo, with no external graphic symbols. However, the design team added a subtle touch of creativity by incorporating a small heart symbol between the letters “K” and “I”. This hidden detail adds a personal and unique touch to the logo, reflecting the heart and soul that Meraki puts into its fashion creations.

The end result is a sleek and modern visual identity that stands out in the crowded fashion market and effectively communicates the brand’s values and ethos to its audience. The typographic logo, combined with the hidden heart symbol, creates a cohesive and memorable brand that represents Meraki’s passion for fashion and dedication to excellence.