The noble Albrecht brewery traces its history back to 1278 when they started brewing at the Friedland castle. The current brewery is from the 16th Century and located close to the castle amid beautiful countryside in the North Bohemian mountains. Clearly there is a strong historical heritage, yet the brewery owners have a modern and aspirational approach to their craft and are now reputed for producing some of Czech Republic’s most innovative beers. The new beer labels needed to reflect this bold modern direction whilst respecting their heritage.
Here you can see Albrecht has embraced modern design ideals by using distinctive colours yet the label is packed with history – you can see the emblem of the Reddern and Wallenstein’s families, Albrecht of Wallenstein’s illustrations, his sword, helmet and his castle.
February 7, 2021