The Czech Beer Alliance is dedicated to bringing the finest Real Bohemian lagers and a curated selection of Czech Craft Brewers to the UK and Ireland.

As the ambassador of Real Bohemian Lagers to these markets, the alliance aims to collaborate with distributors and the hospitality sector to introduce these authentic and delicious beers to new audiences.

To achieve this goal, the focus of the visual identity project was to create a unique and memorable brand that would enhance the rich history and stories behind the Czech microbreweries. The color palette of deep burgundy and gleaming gold was carefully selected to evoke the traditional and luxurious qualities of Bohemian beer.