
1. Brand discovery and the brief
In the first meeting, I will try to gather as much details about your business such as the target audience, the specifications and the business objectives. A creative brief is a document that’s aimed to help me understand the scope of the project and usually includes the following:
- Company details
- Brand guidelines (if any)
- Target audience
- What the final product should be (I.e. brochure, eBook, etc)
- Timeline expectations and milestones
- Budget
- What you intend viewers to do when they see the final product
- Examples of similar work you like (and don’t)