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      How it works.

      1. Brand discovery and the brief

      In the first meeting, I will try to gather as much details about your business such as the target audience, the specifications and the business objectives. A creative brief is a document that’s aimed to help me understand the scope of the project and usually includes the following:

      • Company details
      • Brand guidelines (if any)
      • Target audience
      • What the final product should be (I.e. brochure, eBook, etc)
      • Timeline expectations and milestones
      • Budget
      • What you intend viewers to do when they see the final product
      • Examples of similar work you like (and don’t)

      2. Graphic design research

      This is an extremely valuable step build a better understanding of the audience I am designing for (and how to make it work for you). I will also create a mood board of comparable designs at this stage in order to get the ideas flowing.

      The research phase of the graphic design process often involves things like:

      • Looking at competitor designs
      • Look at what the intended audience is engaging with on channels like social media
      • Taking all of the knowledge they’ve learned and applying it to the project at hand

      3. Design Process

      This is where the fun part begins. We are a team now & we work together to bring your vision come to life with beautiful branding that works for your brand rather than working it another way around. My process is streamlined & straightforward with clear communications from day one so you are never left out of the loop of your branding process.

      5. The feedback - 10/50/99 stages

      Often, people break review rules and start giving feedback on things like color choice or fonts at a stage where the I have only outlined a skeleton. I will make sure to follow the above design review stages to keep your projects moving along smoothly.

      The 10/50/99 feedback process ensures that we’re checking in at the most crucial parts of a project, allowing you to give the right feedback at the right time:

      • 10% done — A skeleton, outline or wireframe of the final design. At this stage, you can give feedback on the vision and direction that the work is headed in.
      • 50% done — The core components are coming together. The direction is no longer at debate so leave that feedback at the door. Instead, focus on whether or not the vision you determined is being visualized in the design.
      • 99% done — The nitty-gritty design tweaks. Finally! You can start tweaking things like spacing, colors, you name it.

      The final product

      Yay! The design is complete. It’s time to get the final files (and invoice if working with an external design resource) and put the designs into action.

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      Attract and convert your dream clients through intentional branding and web design.